Spotlight

It has never been easier to go from ideation to publishing content due to AI-powered tools and platforms.

AI writing assistants can help increase content output by 58% while reducing time spent on first drafts by 80%.

This tech allows businesses to craft more compelling, engaging content faster to build brand recognition, drive traffic, and nurture customer relationships.

So let’s get into this week!

P.s I would love to welcome more small business owners and freelancers to the community, so if you know of anyone in your community that would benefit from better understanding and utilising AI in their business, share this with them or share it on social!

Content Creation AI Toolbox

Blaze

Create better content in half the time.

Price: Free 7 day trial, Creator Plan $22 per month (billed annually), Team Plan $47 per month (billed annually)

Here's why you’d use it:

• Train Blaze to mimic your brand's distinctive voice by providing examples of your existing content, such as blog posts, website copy, or brand guidelines.

• Develop unique tones and personalities tailored for different use cases - crafting compelling product descriptions, communicating with specific customer segments, or addressing various client needs.

• Streamline your content planning by scheduling and organising posts across multiple social media and marketing channels from one platform.

• With just a click, repurpose and republish any piece of your content in over 50 different formats, maximising its reach and impact across platforms.

anyword

Anyword is an AI writing platform for enterprise marketing teams. Even the largest AI models don’t know what resonates with your audience. Marketers using Anyword see an average 30% increase in conversion rates.

Price: 7 day free trial, Starter Plan $49 per month, Data-Driven $99 per month, Business $499 per month

Here's why you’d use it:

• Provides performance predictions to help you craft content for maximum engagement, along with insights into which target audiences a post will resonate with the most.

• Offers data-driven insights across your website, ads, social media, and emails to improve content performance and boost audience engagement.

• Allows you to centrally manage your brand messaging guidelines, desired tone, and target audience profiles all in one place.

Descript

Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts

Price: Free plan, Creator Plan $15 per month, Pro $30 per month

Here's why you’d use it:

• An 'eye contact' feature that adjusts your gaze to appear as if you're looking directly into the camera, even when reading from another source.

• Voice cloning capabilities that let you easily recreate your own voice or choose from a library of AI-generated voices.

• Video editing tools that allow you to remove filler words like "umm" or awkward pauses, then repurpose that single video into bite-sized social media clips.

Prompts

Today we’re focusing these prompts on creating our main content pillars and creating a 14-day content plan to test said content pillars.

Prompt 1:

Act as a content strategist hired by my small business. I run a [type of small business] called [business name] which offers [products/services]. My target customers are [target audience details - demographics, interests, pain points]. My main business goals are [list of goals - increase sales, build brand awareness, etc.]. Based on this information, what broad topics or content pillars would you recommend I create content around to engage my audience and support my goals?

— wait for output —

Prompt 2:

If you were to choose 3-4 of my main core content pillars or themes that I should focus on for creating valuable content, what would those pillars be and within each pillar create a list of 3 post examples, [list the social/content platforms e.g. one for a blog post, one for LinkedIn and one for TikTok?] Please explain your reasoning for each suggested pillar.

— wait for output —

Prompt 3:

Given the content pillars we have identified for my [business type] aimed at [insert target audience details], I need your help in creating a 14-day content plan that maps different topics/assets to ideal platforms and channels.

Please provide a 14-day content calendar that includes:

• The specific content pillar/topic to cover each day

• The content format/type (e.g. blog, video, social media post)

• One example title/topic for that day's content

• The primary distribution platform for that content piece (e.g. your website, YouTube, Instagram, etc.)

• 1-2 secondary platforms to re-purpose/promote that content (be specific here if you already know your platforms)

Additionally, please explain:

1. Why you chose the primary and secondary platforms for each type of content

2. How the platforms align with my audience's preferences/behaviors

3. Any other strategic reasoning for the content plan

The goal is to walk away with a comprehensive 14-day content blueprint that strategically utilises the right platforms to maximise engagement with [target audience].

P.s Did you find this prompt useful? reply and let me know!

Resources

• For Content Creation AI tools relating to blogging - click here.

• For information on the importance of Human-AI collaboration - click here.